Effective Date: 7.23.2025
1. Introduction
Welcome to Santa Barbara ACura ("we," "us," or "our"). This Privacy Policy ("Policy") outlines our practices regarding the collection, use, and disclosure of personal information, as required by the California Consumer Privacy Act (CCPA). By using our website and services (collectively, the "Services"), you acknowledge you have read and understand the terms and conditions of this Policy. If you do not agree to the terms and conditions of this Policy, please do not use our Services.
2. Information We Collect
"Personal information" refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
Under the CCPA, we must provide a disclosure of covered types of personal information we have collected from consumers over the last 12 months:
|
Category of personal data |
Disclosure to third parties |
Disclosure to Service Providers |
|
Identifiers, such as: Name, postal address, email address, IP address, driver's license or other similar identification numbers. |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association |
To state or federal agencies, when required by law. To Service Providers for administrative and operational assistance |
|
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association |
To state or federal agencies, when required by law. To Service Providers for administrative and operational assistance |
|
Protected classification characteristics under California or federal law |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association |
To state or federal agencies, when required by law. To Service Providers for administrative and operational assistance |
|
Commercial information, such as: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association |
To state or federal agencies, when required by law. To Service Providers for administrative and operational assistance |
|
Biometric information |
N/A |
N/A |
|
Internet or other electronic network activity information, such as: Browsing history, search history, and information regarding a consumer's interaction with an Internet website, application, or advertisement |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association |
To state or federal agencies, when required by law. To Service Providers for administrative and operational assistance |
|
Geolocation data, such as: Physical location |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association |
To state or federal agencies, when required by law. To Service Providers for administrative and operational assistance |
|
Sensory Information |
N/A |
N/A |
|
Employment Information |
N/A |
N/A |
|
Education information |
N/A |
N/A |
|
Inferences |
To business partners such as affiliated dealers, vehicle manufacturer, third-party service providers to administer services performed by them on behalf of Association. To state or federal agencies when required by law |
N/A |
3. Use of Personal Information
The personal information we collect may be used for the following business purposes:
- To provide you with vehicle information and incentives,
- To provide you with information about promotions or offerings,
- To email alerts, event registrations, and other notices concerning our products or services,
- To improve our website and present its contents to you,
- To assist in ad serving, targeting, and retargeting,
- To create inferred search preferences and inclination/intent to purchase certain vehicles,
- To assist in monitoring site optimization,
- To protect the rights, property, or safety of us, our clients, or others,
- To respond to law enforcement requests or as required by law.
4. Cookies and Third-Party Advertising
We, or third parties, use cookies and other similar technologies. Cookies are small text files placed on your device that uniquely identify your device and which a website can transfer to a consumer's hard drive to keep records of his or her visit to a website.
There are several ways to manage cookies. You can control the use of cookies at the browser level, by instructing your browser to accept cookies, disable cookies, or notify you when receiving a new cookie.
5. Collection and Use of Information from Children
Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children, and none of our Services are designed to attract children.
6. Unsubscribe
You have the opportunity to opt-out of marketing communications by clicking the "unsubscribe" link in email communications or by contacting us using the contact information provided below.
7. Third-Party Links
Our website contains links to other sites, including but not limited to affiliated dealers. Santa Barbara Acura is not responsible for the privacy practices or content of such other sites.
8. Your California Privacy Rights
California residents have certain rights under the California Consumer Privacy Act (CCPA):
a. Right to know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information.
b. Right to delete: You have the right to request the deletion of your personal information. Please note that California law permits us to retain certain categories of personal information for numerous purposes.
c. Right to opt-out of sale: You have the right to opt out of the sale of your personal information to third parties. You can exercise this right through the "Do Not Sell My Personal Information" link in the footer of our websites.
d. Right to non-discrimination: You have the right to not be discriminated against for exercising any of these rights. We do not sell or knowingly collect the personal information of minors under 16 years of age.
If you would like to exercise one or more of the rights above, please contact us at the address provided below.
Santa Barbara Acura, 425 S Kellogg Ave, Goleta, CA 93117
9. Security
We implement reasonable security measures to ensure the security of your personal information. Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure.
10. International Data Transfers
The Association is based in the U.S. If you choose to provide us with information, please understand that your personal information may be transferred to the U.S. and other jurisdictions.
11. Dispute Resolution and Agreement to Arbitrate
Except where and to the extent prohibited by law, you and Santa Barbara Acura agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Services or the breach, enforcement, interpretation, or validity of this Policy, both parties shall first try in good faith to settle such Dispute by providing written notice to the other party.
If any dispute cannot be resolved by the above dispute resolution procedure, you agree that the sole and exclusive jurisdiction for such dispute will be decided by binding arbitration on an individual basis in California.
12. Venue Choice of Law
This Policy has been made in and shall be construed in accordance with the laws of the State of California. Any disputes or claims not subject to the arbitration provision shall be resolved by a court located in the State of California.
13. Changes to this Privacy Policy
We reserve the right to change this Policy from time to time. If we make material changes to the Policy, we will notify you by placing a prominent notice on our website and/or by sending you an email.
14. Contact Us
If you have any questions, comments, or concerns about our privacy practices or this Policy, please contact us at:
Santa Barbara Acura 425 S Kellogg Ave, Goleta, CA 93117
Or email us at privacy@sbacura.com.
